by Hannah Howard Bink
I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic. The white top makes it look seamless with the email. I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting. The... Continue Reading →
Zayo recently hosted a series of events at South By Southwest (SXSW), a music, movie and interactive festival held in Austin each year. SXSW is an over-the-top event, that genuinely takes over the city. While I was there I wanted to explore the expo floor. My purpose? To understand what types of organizations exhibit at... Continue Reading →
I'm a huge proponent of the power of video for marketing, especially B2B. It has the power to transport prospects seamlessly, explain complicated concepts simply and introduce information in an engaging way. Virtual realty (or VR) takes this to another level. HIMSS is the quintessential healthcare technology conference held in spring each year. My company... Continue Reading →
Hello everyone, I'm sorry I've been MIA since October. I haven't been sleeping, that's for sure. In October, I began a new position as Director of Global Field Marketing for Zayo Group. Since then I've been busy hiring, on-boarding, training, traveling and managing. It's been a wild 6 months! I've got a ton of ideas... Continue Reading →
Musings of a Marketeer 