Inspiration from PFL

Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow.  Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana.  I loved the campaign's creativity so much I just had to... Continue Reading →

Tale of Three Posts

Social media engagement is hard.  First of all, how do you get people to engage? Secondly, how do you know if it worked?  Today I want to review three recent LinkedIn posts on my personal account.  What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →

Test Driven Development in Agile Marketing

Software developers have long been discussing this concept of Test-driven Development, or TDD.  It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos.  They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →

Learning Through Teaching

Last week my company hosted 40 partners from 4 countries at our headquarters for a 2-day sales and marketing workshop.  Over two days, I spent 6 hours on stage teaching and who knows how much time answering one-off questions, white boarding concepts and challenging people's assumptions off-stage. I'll be honest - I was terrified going... Continue Reading →

Don’t make them work

If you want to convert website traffic into leads for your business, the last thing you want to do is make it difficult for visitors to find the information they need.  Many websites make their visitors work to find information, resulting in prospects leaving and going to the next, easier to navigate, supplier’s website.  Here... Continue Reading →

Make your images tell your story

A picture tells a thousand words.  Are you sure the images on your website are telling the right ones? One of the most common mistakes companies make with their websites is choosing imagery that works against their ability to sell.  Here are a few tips for maximizing your website success with images. The images on... Continue Reading →

Beware of Templates

I see a lot of small businesses that use website templates.  In fact this very site uses one too.  There are a lot of great website templates out there.  WordPress, Squarespace and Wix all offer professional solutions that are easy for small businesses.  But beware of the template.  There are common pitfalls that could undermine... Continue Reading →

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