Is it just me or are subscription services getting out of hand?
The Battle for Recurring Revenue
Start Growth Marketing. Stop Checklist Marketing.
I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →
Why Marketing Fails
https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Running a marketing hackathon
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Inspiration from PFL
Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow. Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana. I loved the campaign's creativity so much I just had to... Continue Reading →
Tale of Three Posts
Social media engagement is hard. First of all, how do you get people to engage? Secondly, how do you know if it worked? Today I want to review three recent LinkedIn posts on my personal account. What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →
Test Driven Development in Agile Marketing
Software developers have long been discussing this concept of Test-driven Development, or TDD. It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos. They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →
Sizing Agile Marketing Stories: Don’t Go It Alone
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
Learning Through Teaching
Last week my company hosted 40 partners from 4 countries at our headquarters for a 2-day sales and marketing workshop. Over two days, I spent 6 hours on stage teaching and who knows how much time answering one-off questions, white boarding concepts and challenging people's assumptions off-stage. I'll be honest - I was terrified going... Continue Reading →
Don’t make them work
If you want to convert website traffic into leads for your business, the last thing you want to do is make it difficult for visitors to find the information they need. Many websites make their visitors work to find information, resulting in prospects leaving and going to the next, easier to navigate, supplier’s website. Here... Continue Reading →
