My Resume

HANNAH HOWARD BINK

THE PITCH

Tenacious, energetic marketing professional. Looking to expand leadership skills and knowledge base within a challenging marketing position.

AWARDS

Zayo Group Academy Graduate – 2018

Zayo’s leadership development program requires executive nomination and CEO approval. Graduation requires the approval of a real business solution presented to C-level management.
Details product, leadership, career and business acumen skill development
Requires extended track record with star performer status internally

PROFESSIONAL EXPERIENCE

Sr Director, Digital Marketing & Operations | Scaled Agile | Boulder, CO | 06/2021 – Present

Director, Digital Marketing & Operations | Scaled Agile | Boulder, CO | 5/2020 – 06/2021

Lead all growth marketing efforts, including ABM, embedded base nurture
programs, product launches, member renewals and lead generation
As a member of marketing leadership group, lead reorganization of
marketing department (~40 people) , increasing productivity within
Marketing by 18.7% in 9 months
Reduced time spent on “Business as Usual” work by 42% in 3 months
Reduced unplanned work by 60% in first quarter, while increasing time spent on key strategic initiatives by 20%
Increased inbound lead generation by 435% YoY
Product Manager for corporate operations, responsible for defining and
prioritizing strategic initiatives for Marketing, HR, Finance, Sales, and other
operational departments
Developed and piloted the first Strategic Workforce Planning initiative at
the company

Partner Marketing Director | Scaled Agile | Boulder, CO | 3/2019 – 5/2020

Support 300+ partners worldwide
Design marketing workshops for partners looking to improve their marketing program performance
Hold consulting sessions with agile coaching companies worldwide as part of the Scaled Agile Partner Program
Design go to market strategies in emerging markets to expedite SAFe adoption
Launched a campaign that increased traffic to target landing page by 46%

ZAYO GROUP – Denver, CO

Director, Global Field & Partnership Marketing | 9/2017 – 12/2018

Manage team across 4 countries
Orchestrate over 120 events per year of all sizes
Developed marketing plan for equipment partnerships & indirect channel marketing
Own a budget of over $2M while delivering a 38x return on investment

Marketing Manager, zColo | 10/2015 – 9/2017

Developed all marketing strategies and execution for zColo – the data center division of Zayo Group worth $2 Billion
Increased marketing-influenced opportunities by more than 1,100% in first year
Redesigned zColo webpage to make it #1 product page on zayo.com
Launched the company’s first magazine to examine varying aspects of product offering
Developed first in-market product training for sales organization – resulted in huge demand from sales function and increased average opportunity value by 36% year-over-year
Piloted the company’s first radio ad to increase brand awareness and demand generation

Product Marketing Manager & Lead Rebrand Project Manager | Cordant Health Solutions |

Denver, CO | 7/2014 -4/2015

Developed all marketing strategies and execution for three business units – Workers’ Compensation, Medication Management, and Health Plans
Led all rebrand activities for Cordant Health Solutions – previously Sterling Healthcare Services. The rebrand was completed on time and under budget, with a total budget of $300,000.
Ran 6 major national tradeshows per year
Planned and executed first National Sales Meeting for 100 attendees, with a total budget of nearly $200,000.
Built the marketing strategy for a new business unit from the ground up.

SPRIENT COMMUNICATIONS – Frederick, MD

Business Marketing & Intelligence Associate | 4/2013 to 7/2014

Planned and executed annual global sales meeting for over 500 attendees, with a total budget of nearly $1.3 Million
Represented product management team to manage deal facilitation
Administered SharePoint portal for department
Developed processes and analyzed business intelligence data

Marketing and Business Administrator | 3/2010 to 3/2013

Administered the marketing budget, coordinated marketing & PR outreach, and conducted market research, reporting directly to the VP of Marketing.
Increased lead generation by over 2000% year over year in first year.
Executed more than 30 events, including webinars and tradeshows.

Owner | Maryland SEO Online | Germantown, MD 3/2010 to 2/2011

Brought client’s website ranking from 7th page to 1st page of Google in one month
Clients increased online lead generation by 50% in 6 months

Internet Marketing Associate | Cadence Marketing | Rockville, MD | 5/2009 to 2/2010

Championed all social media, database, and SEO campaigns. I also oversaw all government and university contracts, as well as offered administrative support for company.
Client began to see front page results on all major search engines (eg. Google) for major industry keywords within one month. After 4 months, their website traffic had grown by 56%.
Managed radio promotion, listserv marketing, and use of LinkedIn group outreach. Client received critical increase donations to make yearly budget goals.

EDUCATION & CERTIFICATIONS

Pennsylvania State University | University Park, PA | December 2014

Search Engine Optimization Professional Certification | Expert Rating | April 2015

SAFe Agilist Certification | Scaled Agile | May 2019

SAFe Program Consultant (SPC) | Scaled Agile| Jan 2020

SOFTWARE

SKILLS