https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →