https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow. Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana. I loved the campaign's creativity so much I just had to... Continue Reading →