by Hannah Howard Bink
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →
Musings of a Marketeer 