Running a marketing hackathon

Hackathons were invented by the software development community and are actively used by teams the world over.  Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms).  At the end (generally a day), teams present what they’ve made and there is... Continue Reading →

3 Metrics Every B2B Marketer Should Know

"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →

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