by Hannah Howard Bink
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
My company has a (not so) unique challenge. As is the case with most companies our size or larger, we have multiple marketing departments with multiple teams. The corporate marketing team is grouped into 4 organizations, which has several sub-organizations in each one. In addition corporate communications sits in investor relations and each product has... Continue Reading →
Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
I despise job searching. During the summer of 2015 I was laid off and must have sent my resume to 200 companies up and down the Front Range and around the world. After 4 months I started to lose hope. At month #5 I was struck by inspiration. That summer was one of self-reflection and... Continue Reading →
We can all agree how strange it is that sales and marketing always seem to be at odds. We’re all on the same team. We all want the same things. But, alas, most of us can easily see that there is a clear divide between the two groups, and in some organizations, that divide is... Continue Reading →
As marketers, I find we're always aware that we should be doing more to promote ourselves. But with the demands of marketing products and companies - often with very few resources and little support - it can be exhausting to go home and create a marketing plan for our own brand development. I totally get... Continue Reading →
Musings of a Marketeer 