by Hannah Howard Bink
https://www.youtube.com/watch?v=zEYz39Jdy-0 In this video we cover how you can use test driven development to see if your copy actually works before you go through all the trouble of building out a webpage. CXL blog post mentioned in the video https://cxl.com/blog/is-my-copywriting-any-good/ Hannah's blog post on Test Driven Development https://musingsofamarketeer.com/2019/11/25/test-driven-development-in-agile-marketing/
https://www.youtube.com/watch?v=ILI9_TVMqHw In an effort to better understand what performs best in LinkedIn Marketing, I review 25 posts from the last 2 months.
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
Musings of a Marketeer 