by Hannah Howard Bink
Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →
I am obsessed with two authors right now, Amor Towles and Jenny Lawson. This post was inspired by Jenny Lawson and has absolutely nothing to do with Amor Towles - but you should read his books. They're incredible. In Jenny Lawson's 2nd book, Furiously Happy, she dedicates a chapter to the story of narrating the... Continue Reading →
Musings of a Marketeer 