"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Tradeshow 101: The Most Important Thing to Buy for Your Booth
"Dear Hannah, I am a marketing manager with a non-existing budget. This year my company wants us to have a booth at a major industry tradeshow. We have a tabletop, backdrop and podium. It's enough to fill up a 10x20. With limited funds I'm not really sure where to put the bulk of it? Should... Continue Reading →
All marketers do is spend money… and other stupid crap people say.
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
What is MDF and why every B2B marketer should know about it
If your marketing department is like most, you probably beg, borrow and bleed for every dollar you receive. This is a guide to getting more money. Do I have your attention now? MDF stands for "Marketing Development Funds" and it is the bomb.com! (Yes, I just dated myself) Essentially, think of it as free marketing... Continue Reading →