Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
How To Write A Personal Marketing Plan
As marketers, I find we're always aware that we should be doing more to promote ourselves. But with the demands of marketing products and companies - often with very few resources and little support - it can be exhausting to go home and create a marketing plan for our own brand development. I totally get... Continue Reading →