Running a marketing hackathon

Hackathons were invented by the software development community and are actively used by teams the world over.  Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms).  At the end (generally a day), teams present what they’ve made and there is... Continue Reading →

Team Building According to Coach K

I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition.  The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →

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