by Hannah Howard Bink
Each year thousands of people flock to Las Vegas, Orlando, New Orleans and hundreds of other cities to attend conventions. For them, it is the highlight of their year. Every day they grind through their 9 to 5 - working well more than 40 hours a week. But once a year their company sends them... Continue Reading →
Between shipping, giveaways and printing, you can easily drop tens of thousands of dollars on a tradeshow. Other than television commercials or forgotten PPC campaigns, they are one of the most expensive things a B2B marketer can do. So generating a positive ROI is paramount. How do you do it? To start with, you're probably... Continue Reading →
"Dear Hannah, I am a marketing manager with a non-existing budget. This year my company wants us to have a booth at a major industry tradeshow. We have a tabletop, backdrop and podium. It's enough to fill up a 10x20. With limited funds I'm not really sure where to put the bulk of it? Should... Continue Reading →
Marketers often find themselves on an island. No, I don't mean wonderful President's Club trips (we're never invited to those). I mean working alone. This is one of those skillsets we just have to master. But we're not alone. A ton of B2B roles find themselves alone, especially in smaller companies. Field sales, HR, accounting,... Continue Reading →
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
If your marketing department is like most, you probably beg, borrow and bleed for every dollar you receive. This is a guide to getting more money. Do I have your attention now? MDF stands for "Marketing Development Funds" and it is the bomb.com! (Yes, I just dated myself) Essentially, think of it as free marketing... Continue Reading →
I despise job searching. During the summer of 2015 I was laid off and must have sent my resume to 200 companies up and down the Front Range and around the world. After 4 months I started to lose hope. At month #5 I was struck by inspiration. That summer was one of self-reflection and... Continue Reading →
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →
I am obsessed with two authors right now, Amor Towles and Jenny Lawson. This post was inspired by Jenny Lawson and has absolutely nothing to do with Amor Towles - but you should read his books. They're incredible. In Jenny Lawson's 2nd book, Furiously Happy, she dedicates a chapter to the story of narrating the... Continue Reading →
Do you wake up, remember that its a workday and silently start cussing out your entire management chain in your head? Do you walk into the office, turn on your computer, see that you have 74 unread messages and imagine beating up tourists? Are you going to scream bloody murder the next time someone says "Can... Continue Reading →
Musings of a Marketeer 