Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
Sizing Agile Marketing Stories: Don’t Go It Alone
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
Learning Through Teaching
Last week my company hosted 40 partners from 4 countries at our headquarters for a 2-day sales and marketing workshop. Over two days, I spent 6 hours on stage teaching and who knows how much time answering one-off questions, white boarding concepts and challenging people's assumptions off-stage. I'll be honest - I was terrified going... Continue Reading →
Creating a Marketing Career Path When You’re Just Getting Started
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
3 ways to work successfully with multiple marketing organizations
My company has a (not so) unique challenge. As is the case with most companies our size or larger, we have multiple marketing departments with multiple teams. The corporate marketing team is grouped into 4 organizations, which has several sub-organizations in each one. In addition corporate communications sits in investor relations and each product has... Continue Reading →
Team Building According to Coach K
I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition. The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →
B2B Marketers must become “marketing technologists” in preparation for machine learning
Earlier this month I attended MarketingProf’s annual conference in Boston for the 2nd time. While there I sat through 5 keynote presentations and 12 deep-dive breakout sessions. I met with 29 vendors and networked with hundreds of people. It was YUGE! I wanted to take a moment to step back and share my top takeaways. First... Continue Reading →
The Anti-Resume Every Marketer Should Make Immediately
Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
4 Steps to Successful Vendor Management
A good vendor can be a Godsend. A bad vendor can ruin your life. But never fear, there are some easy ways to select and maintain a vendor.
3 Metrics Every B2B Marketer Should Know
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Musings of a Marketeer 