Learning Through Teaching

Last week my company hosted 40 partners from 4 countries at our headquarters for a 2-day sales and marketing workshop.  Over two days, I spent 6 hours on stage teaching and who knows how much time answering one-off questions, white boarding concepts and challenging people's assumptions off-stage. I'll be honest - I was terrified going... Continue Reading →

Team Building According to Coach K

I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition.  The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →

The Anti-Resume Every Marketer Should Make Immediately

Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland.  While meeting we discussed her marketing background and traded stories.  She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →

3 Metrics Every B2B Marketer Should Know

"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →

Women in Technology and Identifying Sponsors

I am planning for my upcoming quarter - as I tend to do.  While looking at events coming up next quarter that I want my product group involved in, I came across the Colorado Technology Association's annual Women in Technology Conference. My company, Zayo Group, is extremely involved with the Colorado Technology Association and is a... Continue Reading →

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