https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
I hate it when people say a joke, no one laughs, then say it a second time assuming no one heard it. We heard you. We just don’t care about what you said. That’s the behavior Veterans Affairs (VA) is taking with their email strategy. This is the definition of marketing by committee. I don’t... Continue Reading →