https://www.youtube.com/watch?v=vK5nhT-IQfk After a year of working with partners around the world, I've noticed a few dead giveaways that a company needs to revisit their marketing.
3 Tale-Tell Signs Your Marketing Needs a Makeover
3 Things to Consider for Your Marketing Career
Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
Why Marketing Fails
https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
How to NOT engage using email: Lessons from the VA
I hate it when people say a joke, no one laughs, then say it a second time assuming no one heard it. We heard you. We just don’t care about what you said. That’s the behavior Veterans Affairs (VA) is taking with their email strategy. This is the definition of marketing by committee. I don’t... Continue Reading →
Musings of a Marketeer 