Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
Why Marketing Fails
https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Lessons Learned From Small Business Saturday
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
How to Write an Elevator Pitch
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
Inspiration from Smartling
I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic. The white top makes it look seamless with the email. I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting. The... Continue Reading →
Know Your Goals: Takeaways from SXSW
Zayo recently hosted a series of events at South By Southwest (SXSW), a music, movie and interactive festival held in Austin each year. SXSW is an over-the-top event, that genuinely takes over the city. While I was there I wanted to explore the expo floor. My purpose? To understand what types of organizations exhibit at... Continue Reading →
Virtual Reality & Marketing: Lessons Learned
I'm a huge proponent of the power of video for marketing, especially B2B. It has the power to transport prospects seamlessly, explain complicated concepts simply and introduce information in an engaging way. Virtual realty (or VR) takes this to another level. HIMSS is the quintessential healthcare technology conference held in spring each year. My company... Continue Reading →
Tradeshow 101: Be the Party
Each year thousands of people flock to Las Vegas, Orlando, New Orleans and hundreds of other cities to attend conventions. For them, it is the highlight of their year. Every day they grind through their 9 to 5 - working well more than 40 hours a week. But once a year their company sends them... Continue Reading →
Tradeshow 101: How to Jedi Mind Trick Someone to Come to Your Booth
Between shipping, giveaways and printing, you can easily drop tens of thousands of dollars on a tradeshow. Other than television commercials or forgotten PPC campaigns, they are one of the most expensive things a B2B marketer can do. So generating a positive ROI is paramount. How do you do it? To start with, you're probably... Continue Reading →
Tradeshow 101: The Most Important Thing to Buy for Your Booth
"Dear Hannah, I am a marketing manager with a non-existing budget. This year my company wants us to have a booth at a major industry tradeshow. We have a tabletop, backdrop and podium. It's enough to fill up a 10x20. With limited funds I'm not really sure where to put the bulk of it? Should... Continue Reading →
Musings of a Marketeer 