Category: Video Marketing

Virtual Reality & Marketing: Lessons Learned

I'm a huge proponent of the power of video for marketing, especially B2B.  It has the power to transport prospects seamlessly, explain complicated concepts simply and introduce information in an engaging way.  Virtual realty (or VR) takes this to another level. HIMSS is the quintessential healthcare technology conference held in spring each year.  My company... Continue Reading →

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Why Video is the New Sales Slick

I've spent a lot of time researching video marketing in preparation for my next marketing plan.  There is a wealth of information on the trends and stats surrounding video marketing.  Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →

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