"Dear Hannah, I am a marketing manager with a non-existing budget. This year my company wants us to have a booth at a major industry tradeshow. We have a tabletop, backdrop and podium. It's enough to fill up a 10x20. With limited funds I'm not really sure where to put the bulk of it? Should... Continue Reading →
How to do market research with no time or budget
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →
Pretend You’re Good At It: Wise Words From a Stranger
I am obsessed with two authors right now, Amor Towles and Jenny Lawson. This post was inspired by Jenny Lawson and has absolutely nothing to do with Amor Towles - but you should read his books. They're incredible. In Jenny Lawson's 2nd book, Furiously Happy, she dedicates a chapter to the story of narrating the... Continue Reading →
How I Overcame My Professional Burnout
Do you wake up, remember that its a workday and silently start cussing out your entire management chain in your head? Do you walk into the office, turn on your computer, see that you have 74 unread messages and imagine beating up tourists? Are you going to scream bloody murder the next time someone says "Can... Continue Reading →