Start Growth Marketing. Stop Checklist Marketing.

I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →

Why Video is the New Sales Slick

I've spent a lot of time researching video marketing in preparation for my next marketing plan.  There is a wealth of information on the trends and stats surrounding video marketing.  Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →

3 Metrics Every B2B Marketer Should Know

"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →

Tradeshow 101: Be the Party

Each year thousands of people flock to Las Vegas, Orlando, New Orleans and hundreds of other cities to attend conventions.  For them, it is the highlight of their year.  Every day they grind through their 9 to 5 - working well more than 40 hours a week. But once a year their company sends them... Continue Reading →

How I Overcame My Professional Burnout

Do you wake up, remember that its a workday and silently start cussing out your entire management chain in your head?  Do you walk into the office, turn on your computer, see that you have 74 unread messages and imagine beating up tourists?  Are you going to scream bloody murder the next time someone says "Can... Continue Reading →

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