by Hannah Howard Bink
https://www.youtube.com/watch?v=zEYz39Jdy-0 In this video we cover how you can use test driven development to see if your copy actually works before you go through all the trouble of building out a webpage. CXL blog post mentioned in the video https://cxl.com/blog/is-my-copywriting-any-good/ Hannah's blog post on Test Driven Development https://musingsofamarketeer.com/2019/11/25/test-driven-development-in-agile-marketing/
I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →
https://www.youtube.com/watch?v=ILI9_TVMqHw In an effort to better understand what performs best in LinkedIn Marketing, I review 25 posts from the last 2 months.
https://www.youtube.com/watch?v=vK5nhT-IQfk After a year of working with partners around the world, I've noticed a few dead giveaways that a company needs to revisit their marketing.
Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
I have been MIA for a while now. This is mostly due to my deep involvement in producing the 2nd zColo Magazine for work. This has been a labor of love - as well as surely taking years off my life. I invite you to peruse the magazine's online version. Feel free to leave me... Continue Reading →
Each year thousands of people flock to Las Vegas, Orlando, New Orleans and hundreds of other cities to attend conventions. For them, it is the highlight of their year. Every day they grind through their 9 to 5 - working well more than 40 hours a week. But once a year their company sends them... Continue Reading →
Between shipping, giveaways and printing, you can easily drop tens of thousands of dollars on a tradeshow. Other than television commercials or forgotten PPC campaigns, they are one of the most expensive things a B2B marketer can do. So generating a positive ROI is paramount. How do you do it? To start with, you're probably... Continue Reading →
Musings of a Marketeer 