by Hannah Howard Bink
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Software developers have long been discussing this concept of Test-driven Development, or TDD. It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos. They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →
I see a lot of small businesses that use website templates. In fact this very site uses one too. There are a lot of great website templates out there. WordPress, Squarespace and Wix all offer professional solutions that are easy for small businesses. But beware of the template. There are common pitfalls that could undermine... Continue Reading →
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Marketers often find themselves on an island. No, I don't mean wonderful President's Club trips (we're never invited to those). I mean working alone. This is one of those skillsets we just have to master. But we're not alone. A ton of B2B roles find themselves alone, especially in smaller companies. Field sales, HR, accounting,... Continue Reading →
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
Musings of a Marketeer 