by Hannah Howard Bink
Marketers often find themselves on an island. No, I don't mean wonderful President's Club trips (we're never invited to those). I mean working alone. This is one of those skillsets we just have to master. But we're not alone. A ton of B2B roles find themselves alone, especially in smaller companies. Field sales, HR, accounting,... Continue Reading →
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
If your marketing department is like most, you probably beg, borrow and bleed for every dollar you receive. This is a guide to getting more money. Do I have your attention now? MDF stands for "Marketing Development Funds" and it is the bomb.com! (Yes, I just dated myself) Essentially, think of it as free marketing... Continue Reading →
I despise job searching. During the summer of 2015 I was laid off and must have sent my resume to 200 companies up and down the Front Range and around the world. After 4 months I started to lose hope. At month #5 I was struck by inspiration. That summer was one of self-reflection and... Continue Reading →
Marketers get asked to do a ton - branding, sales enablement, event planning, content creation, lead generation - it never seems to end. It's even worse when you have to do it all by yourself. Here's one more skill any marketing manager worth their salt needs to master - market research. Dun DUN DUN! Here's... Continue Reading →
I am obsessed with two authors right now, Amor Towles and Jenny Lawson. This post was inspired by Jenny Lawson and has absolutely nothing to do with Amor Towles - but you should read his books. They're incredible. In Jenny Lawson's 2nd book, Furiously Happy, she dedicates a chapter to the story of narrating the... Continue Reading →
Do you wake up, remember that its a workday and silently start cussing out your entire management chain in your head? Do you walk into the office, turn on your computer, see that you have 74 unread messages and imagine beating up tourists? Are you going to scream bloody murder the next time someone says "Can... Continue Reading →
We can all agree how strange it is that sales and marketing always seem to be at odds. We’re all on the same team. We all want the same things. But, alas, most of us can easily see that there is a clear divide between the two groups, and in some organizations, that divide is... Continue Reading →
As marketers, I find we're always aware that we should be doing more to promote ourselves. But with the demands of marketing products and companies - often with very few resources and little support - it can be exhausting to go home and create a marketing plan for our own brand development. I totally get... Continue Reading →
Musings of a Marketeer 