by Hannah Howard Bink
I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
"Dear Hannah, I am a marketing manager with a non-existing budget. This year my company wants us to have a booth at a major industry tradeshow. We have a tabletop, backdrop and podium. It's enough to fill up a 10x20. With limited funds I'm not really sure where to put the bulk of it? Should... Continue Reading →
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
Musings of a Marketeer 