Hello everyone, I'm sorry I've been MIA since October. I haven't been sleeping, that's for sure. In October, I began a new position as Director of Global Field Marketing for Zayo Group. Since then I've been busy hiring, on-boarding, training, traveling and managing. It's been a wild 6 months! I've got a ton of ideas... Continue Reading →
Team Building According to Coach K
I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition. The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →
B2B Marketers must become “marketing technologists” in preparation for machine learning
Earlier this month I attended MarketingProf’s annual conference in Boston for the 2nd time. While there I sat through 5 keynote presentations and 12 deep-dive breakout sessions. I met with 29 vendors and networked with hundreds of people. It was YUGE! I wanted to take a moment to step back and share my top takeaways. First... Continue Reading →
The Anti-Resume Every Marketer Should Make Immediately
Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
Why Video is the New Sales Slick
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
4 Steps to Successful Vendor Management
A good vendor can be a Godsend. A bad vendor can ruin your life. But never fear, there are some easy ways to select and maintain a vendor.
3 Metrics Every B2B Marketer Should Know
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Portfolio Feature: zColo Magazine – Spring 2017 Edition
I have been MIA for a while now. This is mostly due to my deep involvement in producing the 2nd zColo Magazine for work. This has been a labor of love - as well as surely taking years off my life. I invite you to peruse the magazine's online version. Feel free to leave me... Continue Reading →
Women in Technology and Identifying Sponsors
I am planning for my upcoming quarter - as I tend to do. While looking at events coming up next quarter that I want my product group involved in, I came across the Colorado Technology Association's annual Women in Technology Conference. My company, Zayo Group, is extremely involved with the Colorado Technology Association and is a... Continue Reading →
Join me in Denver for screening of “She Started It” and panel discussion
https://www.youtube.com/watch?v=hcGGrUx666s I have the great honor of moderating a discussion with some of Denver's most inspiring women in technology following a screening of She Started It. This event is sponsored by Zayo. March 29, 2017 6:00 PM General Assembly at WeWork LoHi Register Here After the film, the panel of female leaders will discuss: The... Continue Reading →
Musings of a Marketeer 