Tale of Three Posts

Social media engagement is hard.  First of all, how do you get people to engage? Secondly, how do you know if it worked?  Today I want to review three recent LinkedIn posts on my personal account.  What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →

Test Driven Development in Agile Marketing

Software developers have long been discussing this concept of Test-driven Development, or TDD.  It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos.  They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →

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