Is it just me or are subscription services getting out of hand?
3 Tale-Tell Signs Your Marketing Needs a Makeover
https://www.youtube.com/watch?v=vK5nhT-IQfk After a year of working with partners around the world, I've noticed a few dead giveaways that a company needs to revisit their marketing.
Sizing Agile Marketing Stories: Don’t Go It Alone
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
Channel Marketing: Partners & Agents
Understanding how your company sells is just as important as understanding how your market buys. I’ve met so many marketers who understand what’s inside their target market’s head during the buying process, but struggle when translating that into a strategy designed for a specific sales channel. Today I’m going to focus on Partners & Agents. ... Continue Reading →
Lessons Learned From Small Business Saturday
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
Building a Brand through Employee Enablement
I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand". During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy. After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →
3 ways to work successfully with multiple marketing organizations
My company has a (not so) unique challenge. As is the case with most companies our size or larger, we have multiple marketing departments with multiple teams. The corporate marketing team is grouped into 4 organizations, which has several sub-organizations in each one. In addition corporate communications sits in investor relations and each product has... Continue Reading →
Know Your Goals: Takeaways from SXSW
Zayo recently hosted a series of events at South By Southwest (SXSW), a music, movie and interactive festival held in Austin each year. SXSW is an over-the-top event, that genuinely takes over the city. While I was there I wanted to explore the expo floor. My purpose? To understand what types of organizations exhibit at... Continue Reading →
4 Steps to Successful Vendor Management
A good vendor can be a Godsend. A bad vendor can ruin your life. But never fear, there are some easy ways to select and maintain a vendor.
3 Metrics Every B2B Marketer Should Know
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →