https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Sizing Agile Marketing Stories: Don’t Go It Alone
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
Why Video is the New Sales Slick
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
4 Steps to Successful Vendor Management
A good vendor can be a Godsend. A bad vendor can ruin your life. But never fear, there are some easy ways to select and maintain a vendor.
Portfolio Feature: zColo Magazine – Spring 2017 Edition
I have been MIA for a while now. This is mostly due to my deep involvement in producing the 2nd zColo Magazine for work. This has been a labor of love - as well as surely taking years off my life. I invite you to peruse the magazine's online version. Feel free to leave me... Continue Reading →