by Hannah Howard Bink
I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow. Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana. I loved the campaign's creativity so much I just had to... Continue Reading →
Last week my company hosted 40 partners from 4 countries at our headquarters for a 2-day sales and marketing workshop. Over two days, I spent 6 hours on stage teaching and who knows how much time answering one-off questions, white boarding concepts and challenging people's assumptions off-stage. I'll be honest - I was terrified going... Continue Reading →
Understanding how your company sells is just as important as understanding how your market buys. I’ve met so many marketers who understand what’s inside their target market’s head during the buying process, but struggle when translating that into a strategy designed for a specific sales channel. Today I’m going to focus on Partners & Agents. ... Continue Reading →
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
We can all agree how strange it is that sales and marketing always seem to be at odds. We’re all on the same team. We all want the same things. But, alas, most of us can easily see that there is a clear divide between the two groups, and in some organizations, that divide is... Continue Reading →
Musings of a Marketeer 