by Hannah Howard Bink
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand". During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy. After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
Okay, I have to toot my horn real quick. I have posted in the past about how to properly run a booth to produce top return. Well, someone noticed! I was working the Zayo booth at HIMSS 2018, the largest healthcare IT conference which is held in Las Vegas each year. Someone walked by and... Continue Reading →
My company has a (not so) unique challenge. As is the case with most companies our size or larger, we have multiple marketing departments with multiple teams. The corporate marketing team is grouped into 4 organizations, which has several sub-organizations in each one. In addition corporate communications sits in investor relations and each product has... Continue Reading →
I am so excited to be speaking at the upcoming Colorado Marketing Summit on "The Colorado Brand". Colorado is home to some of the most powerful brands in the world. How do Chief Marketing Officers project their brands globally and what local challenges do they have growing industry and community instate? The Colorado Marketing Summit... Continue Reading →
I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic. The white top makes it look seamless with the email. I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting. The... Continue Reading →
Zayo recently hosted a series of events at South By Southwest (SXSW), a music, movie and interactive festival held in Austin each year. SXSW is an over-the-top event, that genuinely takes over the city. While I was there I wanted to explore the expo floor. My purpose? To understand what types of organizations exhibit at... Continue Reading →
I'm a huge proponent of the power of video for marketing, especially B2B. It has the power to transport prospects seamlessly, explain complicated concepts simply and introduce information in an engaging way. Virtual realty (or VR) takes this to another level. HIMSS is the quintessential healthcare technology conference held in spring each year. My company... Continue Reading →
Musings of a Marketeer 