Tooting My Horn: HIMSS Mention

Okay, I have to toot my horn real quick.  I have posted in the past about how to properly run a booth to produce top return.  Well, someone noticed! I was working the Zayo booth at HIMSS 2018, the largest healthcare IT conference which is held in Las Vegas each year.  Someone walked by and... Continue Reading →

Say Hi at The Colorado Marketing Summit

I am so excited to be speaking at the upcoming Colorado Marketing Summit on "The Colorado Brand".  Colorado is home to some of the most powerful brands in the world. How do Chief Marketing Officers project their brands globally and what local challenges do they have growing industry and community instate? The Colorado Marketing Summit... Continue Reading →

Inspiration from Smartling

I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic.  The white top makes it look seamless with the email.  I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting.  The... Continue Reading →

Know Your Goals: Takeaways from SXSW

Zayo recently hosted a series of events at South By Southwest (SXSW), a music, movie and interactive festival held in Austin each year.  SXSW is an over-the-top event, that genuinely takes over the city. While I was there I wanted to explore the expo floor.  My purpose?  To understand what types of organizations exhibit at... Continue Reading →

Virtual Reality & Marketing: Lessons Learned

I'm a huge proponent of the power of video for marketing, especially B2B.  It has the power to transport prospects seamlessly, explain complicated concepts simply and introduce information in an engaging way.  Virtual realty (or VR) takes this to another level. HIMSS is the quintessential healthcare technology conference held in spring each year.  My company... Continue Reading →

I’ve Missed You Guys

Hello everyone, I'm sorry I've been MIA since October.  I haven't been sleeping, that's for sure.  In October, I began a new position as Director of Global Field Marketing for Zayo Group.  Since then I've been busy hiring, on-boarding, training, traveling and managing.  It's been a wild 6 months!  I've got a ton of ideas... Continue Reading →

Team Building According to Coach K

I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition.  The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →

The Anti-Resume Every Marketer Should Make Immediately

Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland.  While meeting we discussed her marketing background and traded stories.  She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →

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