Channel Marketing: Partners & Agents

Understanding how your company sells is just as important as understanding how your market buys.  I’ve met so many marketers who understand what’s inside their target market’s head during the buying process, but struggle when translating that into a strategy designed for a specific sales channel.  Today I’m going to focus on Partners & Agents.  ... Continue Reading →

Building a Brand through Employee Enablement

I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand".  During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy.  After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →

How to Write an Elevator Pitch

What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max.  Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →

Tooting My Horn: HIMSS Mention

Okay, I have to toot my horn real quick.  I have posted in the past about how to properly run a booth to produce top return.  Well, someone noticed! I was working the Zayo booth at HIMSS 2018, the largest healthcare IT conference which is held in Las Vegas each year.  Someone walked by and... Continue Reading →

Say Hi at The Colorado Marketing Summit

I am so excited to be speaking at the upcoming Colorado Marketing Summit on "The Colorado Brand".  Colorado is home to some of the most powerful brands in the world. How do Chief Marketing Officers project their brands globally and what local challenges do they have growing industry and community instate? The Colorado Marketing Summit... Continue Reading →

Inspiration from Smartling

I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic.  The white top makes it look seamless with the email.  I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting.  The... Continue Reading →

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