Make your images tell your story

A picture tells a thousand words.  Are you sure the images on your website are telling the right ones? One of the most common mistakes companies make with their websites is choosing imagery that works against their ability to sell.  Here are a few tips for maximizing your website success with images. The images on... Continue Reading →

Beware of Templates

I see a lot of small businesses that use website templates.  In fact this very site uses one too.  There are a lot of great website templates out there.  WordPress, Squarespace and Wix all offer professional solutions that are easy for small businesses.  But beware of the template.  There are common pitfalls that could undermine... Continue Reading →

Joining the Scaled Agile Team

I'm happy to announce I've joined the Scaled Agile team as their new Partner Marketing Director.  Scaled Agile is the creater of SAFe, the Scaled Agile Framework, which enables large companies to reap the benefits of Agile for teams that span the country or the world. I've got a lot to learn.  Let's get started.

Channel Marketing: Partners & Agents

Understanding how your company sells is just as important as understanding how your market buys.  I’ve met so many marketers who understand what’s inside their target market’s head during the buying process, but struggle when translating that into a strategy designed for a specific sales channel.  Today I’m going to focus on Partners & Agents.  ... Continue Reading →

Building a Brand through Employee Enablement

I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand".  During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy.  After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →

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