https://www.youtube.com/watch?v=zEYz39Jdy-0 In this video we cover how you can use test driven development to see if your copy actually works before you go through all the trouble of building out a webpage. CXL blog post mentioned in the video https://cxl.com/blog/is-my-copywriting-any-good/ Hannah's blog post on Test Driven Development https://musingsofamarketeer.com/2019/11/25/test-driven-development-in-agile-marketing/
Start Growth Marketing. Stop Checklist Marketing.
I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →
What I learned from two months of LinkedIn
https://www.youtube.com/watch?v=ILI9_TVMqHw In an effort to better understand what performs best in LinkedIn Marketing, I review 25 posts from the last 2 months.
3 Tale-Tell Signs Your Marketing Needs a Makeover
https://www.youtube.com/watch?v=vK5nhT-IQfk After a year of working with partners around the world, I've noticed a few dead giveaways that a company needs to revisit their marketing.
3 Things to Consider for Your Marketing Career
Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
Why Marketing Fails
https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Running a marketing hackathon
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Tale of Three Posts
Social media engagement is hard. First of all, how do you get people to engage? Secondly, how do you know if it worked? Today I want to review three recent LinkedIn posts on my personal account. What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →
Test Driven Development in Agile Marketing
Software developers have long been discussing this concept of Test-driven Development, or TDD. It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos. They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →
Sizing Agile Marketing Stories: Don’t Go It Alone
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →