https://www.youtube.com/watch?v=vK5nhT-IQfk After a year of working with partners around the world, I've noticed a few dead giveaways that a company needs to revisit their marketing.
3 Tale-Tell Signs Your Marketing Needs a Makeover
3 Things to Consider for Your Marketing Career
Navigating your marketing career confidently is critical to any marketers success. Here are three things you need to consider to make the most informed decisions. https://www.youtube.com/watch?v=D20Ku-DmifE
Running a marketing hackathon
Hackathons were invented by the software development community and are actively used by teams the world over. Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms). At the end (generally a day), teams present what they’ve made and there is... Continue Reading →
Tale of Three Posts
Social media engagement is hard. First of all, how do you get people to engage? Secondly, how do you know if it worked? Today I want to review three recent LinkedIn posts on my personal account. What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →
Building a Brand through Employee Enablement
I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand". During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy. After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →
Why Video is the New Sales Slick
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
3 Metrics Every B2B Marketer Should Know
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
3 Ways to Dominate a Department of 1
Marketers often find themselves on an island. No, I don't mean wonderful President's Club trips (we're never invited to those). I mean working alone. This is one of those skillsets we just have to master. But we're not alone. A ton of B2B roles find themselves alone, especially in smaller companies. Field sales, HR, accounting,... Continue Reading →
All marketers do is spend money… and other stupid crap people say.
I have no idea why marketing gets such a bad rap. I'm sick and tired of it personally. I can only guess that people are jealous because marketers have an awesome job where we get to throw parties and design cool stuff and don't have to talk to customers every day. I would probably hate... Continue Reading →
How To Write A Personal Marketing Plan
As marketers, I find we're always aware that we should be doing more to promote ourselves. But with the demands of marketing products and companies - often with very few resources and little support - it can be exhausting to go home and create a marketing plan for our own brand development. I totally get... Continue Reading →
Musings of a Marketeer 