Start Growth Marketing. Stop Checklist Marketing.

I'm so tired of watching #marketing departments go through the motions, instead of challenging themselves to be data-driven with a growth mindset. In this interview with CleverFunnel Digital, I sit down with Chris Franks to discuss how we developed a deeper understanding of customers without resorting to a checklist approach and where I see marketing is going over the... Continue Reading →

Running a marketing hackathon

Hackathons were invented by the software development community and are actively used by teams the world over.  Imagine a mad race where everyone, at the same time, tries to invent something to solve a problem (although they can take many forms).  At the end (generally a day), teams present what they’ve made and there is... Continue Reading →

Inspiration from PFL

Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow.  Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana.  I loved the campaign's creativity so much I just had to... Continue Reading →

Tale of Three Posts

Social media engagement is hard.  First of all, how do you get people to engage? Secondly, how do you know if it worked?  Today I want to review three recent LinkedIn posts on my personal account.  What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →

Test Driven Development in Agile Marketing

Software developers have long been discussing this concept of Test-driven Development, or TDD.  It’s been around (by this name anyway) since 2003. Effectively developers used to code in silos.  They’d build stuff to spec and send it off to the testers, who had to figure out how to use it, break it and create recommendations... Continue Reading →

Beware of Templates

I see a lot of small businesses that use website templates.  In fact this very site uses one too.  There are a lot of great website templates out there.  WordPress, Squarespace and Wix all offer professional solutions that are easy for small businesses.  But beware of the template.  There are common pitfalls that could undermine... Continue Reading →

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