Is it just me or are subscription services getting out of hand?
The Battle for Recurring Revenue
Why Marketing Fails
https://www.youtube.com/watch?v=guxtt3eMYcM In this video I answer the question, "why does marketing fail?" It simple really. We don't know the product, customer or market. So get out of the office and go to where the work is actually being done. You'll be surprised how fast your marketing efforts turn around.
Inspiration from PFL
Marketing to marketers is the toughest job, but occasionally I see things that really make me step back and think wow. Several people in my office recently received an assortment of account-based marketing (ABM) materials from PFL, a direct mail company out of Montana. I loved the campaign's creativity so much I just had to... Continue Reading →
Make your images tell your story
A picture tells a thousand words. Are you sure the images on your website are telling the right ones? One of the most common mistakes companies make with their websites is choosing imagery that works against their ability to sell. Here are a few tips for maximizing your website success with images. The images on... Continue Reading →
How to NOT engage using email: Lessons from the VA
I hate it when people say a joke, no one laughs, then say it a second time assuming no one heard it. We heard you. We just don’t care about what you said. That’s the behavior Veterans Affairs (VA) is taking with their email strategy. This is the definition of marketing by committee. I don’t... Continue Reading →
Creating a Marketing Career Path When You’re Just Getting Started
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
Building a Brand through Employee Enablement
I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand". During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy. After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →
How to Write an Elevator Pitch
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
Inspiration from Smartling
I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic. The white top makes it look seamless with the email. I am not attending Adobe Summit, but thought I'd click to see what happens. The link sent me to a landing page where I could request a meeting. The... Continue Reading →
Why Video is the New Sales Slick
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
