Make your images tell your story

A picture tells a thousand words.  Are you sure the images on your website are telling the right ones?

One of the most common mistakes companies make with their websites is choosing imagery that works against their ability to sell.  Here are a few tips for maximizing your website success with images.

The images on your website should support your brand.

A brand is a precious asset, not to be ignored.  All of your imagery should support the look and feel of your brand image.  Choose images that have a similar camera angle or color scheme so that everything looks cohesive and professional.

Choose images that tell your audience what services you offer, what makes you unique, and what industries you support.

Focus on images that communicate the benefits of working with you.  Focus on images that tell your audience the actual services you offer and communicate your unique differentiators or attributes.  Another option is to let customers self-identify based on the industries you serve.

Don’t default to stock photos of smiling people. No one at your office looks like that.

A lot of websites use stock photos of smiling, beautiful people.  No one believes for a second they work at your company or reflect the customers themselves.  Instead select images that customers can actually relate to.

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