Tale of Three Posts

Social media engagement is hard.  First of all, how do you get people to engage? Secondly, how do you know if it worked?  Today I want to review three recent LinkedIn posts on my personal account.  What types of posts performed best? What does “performed best” even mean? The first post promoted a blog article... Continue Reading →

Channel Marketing: Partners & Agents

Understanding how your company sells is just as important as understanding how your market buys.  I’ve met so many marketers who understand what’s inside their target market’s head during the buying process, but struggle when translating that into a strategy designed for a specific sales channel.  Today I’m going to focus on Partners & Agents.  ... Continue Reading →

Why Video is the New Sales Slick

I've spent a lot of time researching video marketing in preparation for my next marketing plan.  There is a wealth of information on the trends and stats surrounding video marketing.  Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →

3 Metrics Every B2B Marketer Should Know

"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →

3 Ways to Dominate a Department of 1

Marketers often find themselves on an island.  No, I don't mean wonderful President's Club trips (we're never invited to those).  I mean working alone.  This is one of those skillsets we just have to master.  But we're not alone.  A ton of B2B roles find themselves alone, especially in smaller companies.  Field sales, HR, accounting,... Continue Reading →

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