by Hannah Howard Bink
Story sizing. I just felt the collective grown from the mere mention. In Agile, we’re expected to understand the size of work before we do it. Then we give work, or “stories”, a size relative to other work we need to do. It seems pretty straight forward right? [insert moan] SIDEBAR: Is it just me... Continue Reading →
I see a lot of small businesses that use website templates. In fact this very site uses one too. There are a lot of great website templates out there. WordPress, Squarespace and Wix all offer professional solutions that are easy for small businesses. But beware of the template. There are common pitfalls that could undermine... Continue Reading →
Like every year, I went out on the Saturday after Thanksgiving to do a little shopping. I love Small Business Saturday. It gives me a sense of purpose to my holiday shopping. I feel better helping my community and look forward to seeing what little shops around town have in store for me, literally. But... Continue Reading →
I was speaking at the University of Colorado recently to a room full of marketing majors. One of the questions someone asked stuck with me. A women in the room raised her hand and said she was trying to figure out where to work after graduation. She struggled with the different options and was looking... Continue Reading →
I recently spoke at the Colorado Marketing Summit (#COMKTG) on a panel entitled "The Colorado Brand". During the session I mentioned an employee engagement program I introduced as a grassroots marketing strategy. After the session I received 10 emails and LinkedIn messages from marketers wanting to know more about the program and how they could... Continue Reading →
What is an elevator pitch anyway? An "elevator pitch" describes your company and what you do in about the time you have to talk to someone on an elevator - 30 seconds to 2 minutes max. Elevator pitches are critical for conveying very simply who you are as a company to someone who has never... Continue Reading →
I recently attended MarketingProf's Annual Conference and wanted to share some of my insights from this event - which I highly recommend. One of the keynotes was Alison Levine, the Captain of the First All-Women Mount Everest Expedition. The story was incredible, and I encourage everyone to read the book, but I want to focus... Continue Reading →
Recently, as part of Zayo’s Coffee Club program, I met with a marketing professional named Karen Sutherland. While meeting we discussed her marketing background and traded stories. She then handed me a document I’ve been fawning over every since. Below is Karen’s “Strategic Plan”, the quintessential “anti-resume” and it’s a project every marketer should take... Continue Reading →
I've spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I've decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information... Continue Reading →
"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts,... Continue Reading →
Musings of a Marketeer 