Don’t make them work

If you want to convert website traffic into leads for your business, the last thing you want to do is make it difficult for visitors to find the information they need.  Many websites make their visitors work to find information, resulting in prospects leaving and going to the next, easier to navigate, supplier’s website.  Here are ways you can keep your user experience easy-breezy.

All your navigation should match


Make sure that all of your top-level navigation, bottom-level navigation and any links in the body of your website text match.  They should all go to the same place, with no strange redirects or hidden pages.

Include strong, easy to find calls to actions

Don’t make your visitors work to contact you or take an action.  Use strong and obvious calls to action throughout your website, taking the guess work out of how to work with you.


Let viewers self-identify

If you work with multiple industries, make a page for each one within your website.  This will make your message very relevant for your visitors and help them to self-identify the type of company work within.


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